Pure Ayre Net Worth in 2024: What to Expect and Why You Should Care

pure ayre net worth
In the world of innovative products, Pure Ayre stands out as a natural odor eliminator that has not only captivated consumers but has also achieved remarkable financial success. Founded by James Mitchell in 1998, Pure Ayre has become a household name, celebrated for its effectiveness and commitment to natural ingredients.

Pure Ayre’s Net Worth and Financial Triumph

As of October 2023, Pure Ayre boasts a net worth of $5 million, with an impressive annual revenue of $5 million. The company has come a long way since its inception, with a steady rise in net worth over the years.

  • Net Worth Timeline:
    • 2023: $5 million
    • 2022: $4.5 million
    • 2021: $4.5 million
    • 2020: $3 million
    • 2011 (pre-Shark Tank): $1.5 million (business valuation)

This financial growth is a testament to Pure Ayre’s enduring popularity and the success it has achieved in the competitive market.

Shark Tank Journey and Strategic Decisions

One pivotal moment in Pure Ayre’s journey was its appearance on Season 2 of Shark Tank in 2011. James Mitchell, the founder, sought a $150,000 investment for 10% equity, valuing the company at $1.5 million. Despite offers from Daymond John and Kevin O’Leary, Mitchell chose not to accept any deals.

Post-Shark Tank, Pure Ayre experienced substantial growth. This strategic decision not only allowed the company to maintain control but also paved the way for future success. The rejection of the deal proved to be a turning point, emphasizing Pure Ayre’s dedication to its vision.

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The Visionary Founder: James Mitchell

James Mitchell, with a background in marketing, founded Pure Ayre in 1998 and is also the CEO of Clean Earth Inc., the manufacturing entity behind Pure Ayre. As of 2023, James Mitchell’s net worth is estimated at $3 million. His leadership and commitment to the company’s mission have been instrumental in its achievements.

Key Accomplishments and Innovations

Over the years, Pure Ayre has achieved notable milestones:

  • 2011: Featured on Shark Tank Season 2.
  • 2023: A diverse product range, including new offerings like PureAyre pet kits using organic ingredients to eliminate pet odors.
  • 4.6-star rating on Amazon, reflecting customer satisfaction and the product’s efficacy.

Pure Ayre’s commitment to innovation and sustainability is evident in its constant research and development efforts. The company prioritizes eco-friendly formulas, recyclable materials, and reducing its carbon footprint.

Future Outlook and Continued Success

As of 2023, Pure Ayre is actively expanding its product line and entering new markets, including healthcare and hospitality. The company aims to increase its online presence and reach a wider audience through e-commerce platforms, ensuring a bright future ahead.


From its humble beginnings to a thriving business with a $5 million net worth, Pure Ayre’s journey is a testament to the power of a unique idea executed with dedication and innovation. The company’s success story, from its appearance on Shark Tank to its current status, serves as an inspiration for aspiring entrepreneurs. As Pure Ayre continues to grow, innovate, and delight customers, the fragrant future for this natural odor eliminator seems promising and aromatic.

(FAQs) about Pure Ayre:

What is pure ayre?

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Pure Ayre is a natural odor eliminator that was created by James Mitchell in 1998. It is known for its effectiveness in eliminating odors using plant-derived ingredients.

Who is James Mitchell, and what is his role in Pure Ayre?

James Mitchell is the founder of Pure Ayre. He also serves as the CEO of Clean Earth Inc., the manufacturing company behind Pure Ayre.

When did Pure Ayre appear on Shark Tank, and what was the outcome?

Pure Ayre appeared on Season 2 of Shark Tank in 2011. James Mitchell sought a $150,000 investment for 10% equity, valuing the company at $1.5 million. Despite offers, no deal was accepted.

What is the current net worth of Pure Ayre?

As of October 2023, Pure Ayre’s net worth is $5 million.

How has Pure Ayre’s net worth changed over the years?

The net worth timeline for Pure Ayre shows steady growth:

2023: $5 million

2022: $4.5 million

2021: $4.5 million

2020: $3 million

What is the annual sales revenue of Pure Ayre?

In 2023, Pure Ayre reported an annual sales revenue of $5 million.

Where can I purchase Pure Ayre products?

Pure Ayre products are available on their official website and can also be found on online platforms such as Amazon. Additionally, they are sold at selected retailers.

How many employees does Pure Ayre have?

Pure Ayre has fewer than 25 employees.

What are some key accomplishments of Pure Ayre?

PureAyre was featured on Shark Tank in 2011 and has expanded its product line, introducing offerings like PureAyre pet kits for eliminating pet odors. The company has also earned a 4.6-star rating on Amazon.

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What is James Mitchell’s net worth as of 2023?

James Mitchell, the founder of Pure Ayre, has a net worth of $3 million as of 2023.

What is Pure Ayre’s strategy for sustainability?

Pure Ayre prioritizes sustainability by using eco-friendly formulas and recyclable materials and actively reducing its carbon footprint in production processes and packaging.

In which markets does Pure Ayre have a strong presence?

Pure Ayre has a strong presence in the United States, with products available at major retailers such as Walmart, Target, and Home Depot. The company has also expanded its distribution to Canada, Australia, and Europe.

Can Pure Ayre products be used around pets?

Yes, Pure Ayre is safe for use around pets, as it is made from natural and non-toxic ingredients.

What are Pure Ayre’s plans for the future?

Pure Ayre plans to expand its product line, enter new markets, and increase its online presence. The company aims to innovate and sustain its growth.

Are there any notable collaborations or partnerships that Pure Ayre has formed?

Yes, Pure Ayre has formed partnerships with major retailers such as Petco, Toyota, and Whole Foods to expand its reach and increase its net worth.

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